Questions regarding Section 10 multiple-choice questions.

Questions regarding Section 10 multiple-choice questions.

by Riefero Fayzello Arsya -
Number of replies: 1

Hi everyone, 

I have a couple of questions regarding the multiple-choice questions in section 10 :

1. Question 6 states that major consumer brands typically spend 10-15% on advertising and mentions that the answer can be found in 11.3 . However, I couldn’t find this information in that chapter. Could someone please point me to the exact page/paragraph?

2. Question 11: in the script AIDA is written as Attention, Interest, Desire and Action. In the quiz i'm a bit confused because awareness and attention might be treated as the same thing. Is that intended or should AIDA strictly follow the script wording?  

Thanks in advance!



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In reply to Riefero Fayzello Arsya

Re: Questions regarding Section 10 multiple-choice questions.

by Erika Graf -
With the new IBA curriculum, the module was expanded to 5 ECTS, and the script was revised accordingly. Other materials were not updated and have therefore been taken offline. A revised mock exam with model answers including a grading guide is provided below.

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