Section outline

  • Overview

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    Dear Students, a Warm Welcome to your course "Introduction to Marketing".

    The table above provides you with an overview on course topics and dates along the semester. 


    Readings refer to Fahy/Jobber listed and linked below.

  • General Information

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    Activities: 8

  • Topic 8 - Pricing

    Go to section Topic 8 - Pricing

    Unit ObjectivesPricing

    1. Know the Key Aspects in Price Decisions
    2. Understand cost-based, competitor-oriented or market-led pricing
    3. Comprehend additional aspects influencing pricing
    4. Distinguish pricing new products - skimming or penetration
    5. Apply pricing strategies to objectives and price changes 
    6. Recognize pricing approaches in the digital world
    Activities: 3