Section outline

    • Expectations about the course Etherpad Lite
      Students must
      Mark as done
    • Course Objectives and Outcome Page
      Students must
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    • Students must
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      About the exam

      - 90 minutes, 90 points

      - 20 MCQs, each worth 1.5 points (one answer possible, no deductions for wrong answers)

      + 3 case/short answer questions (each worth 30 points, choose 2 out of the 3)

      All exercises in Moodle are designed to prepare students for the exam.
    • Script File
    • Students must
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      Literature (E-Books need VPN)

      • Fahy, John; Jobber, David: Foundations of Marketing, McGraw-HILL. Main Text
      • Kotler, Philip; Armstrong, Gary: Principles of Marketing. Pearson  A More Comprehensive Text

      For members of the University off-campus access to ebooks and databases is possible by using a Virtual Private Network (VPN). More info: https://www.frankfurt-university.de/en/about-us/the-library/remote-access/


    • Student Seminar Forum

      You have a question? Something you don´t understand? This forum allows you to ask questions about lecture material or test questions. Perhaps your fellow students can help and I will answer, comment or correct misunderstanding when needed.

      Use the forum as well for general questions, problems with Moodle or alike. Do not write emails individually on issues that are relevant to all. This way everyone has the same information.

    • Glossary URL
      Students must
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      The link takes you to the website of Fahy/Jobber: Foundations of Marketing, which is being used for the Marketing Introduction in the 3rd semester. Here you´ll find  a glossary of some basic Marketing Terms, which the publisher offers for free. You may also find it useful to take a look at the case study guidelines on the same page.

    • Mock Exam File
      Students must
      Mark as done

      This is an old exam and is therefore still 60 points / 60 minutes. The exam from WS24/25 will be worth 45 points / 45 minutes and will only contain 2 short answer/case questions, of which you will have to choose 1 as described in the general information section. 

      I recommend doing the mock exam under realistic conditions, that is: take 60 minutes of time and put away script, book or alike. This exam covers the material until Service Marketing, so you can do it right now. The final exam includes Topics 1-11.

    • Mock Exam Quiz

      Here you can check the correct answers to the multiple choice questions for the mock exam.

      Hints to answer the open questions are given below.