Section outline

    • Expectations about the course Etherpad Lite
      Students must
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    • Course Objectives and Outcome Page
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    • Students must
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      About the exam

      - 90 minutes, 90 points

      - 20 MCQs, each worth 1.5 points (one answer possible, no deductions for wrong answers)

      + 3 case/short answer questions (each worth 30 points, choose 2 out of the 3)

    • Script File
    • Students must
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      Literature (E-Books need VPN)

      • Fahy, John; Jobber, David: Foundations of Marketing, McGraw-HILL. Main Text
      • Kotler, Philip; Armstrong, Gary: Principles of Marketing. Pearson  A More Comprehensive Text

      For members of the University off-campus access to ebooks and databases is possible by using a Virtual Private Network (VPN). More info: https://www.frankfurt-university.de/en/about-us/the-library/remote-access/


    • Seminar Forum
    • Mock Exam File
      Students must
      Mark as done
    • Mock Exam Solution File