Course Objectives and Outcome

Learning Outcomes and Skills 

The students are able to classify essential basics of marketing and marketing management. They will reflect on these with regard to both industrial and service companies. The students are able to understand, present and classify concepts and terms and apply them to concrete situations using the example of central areas of business administration. In addition, they also independently acquire new knowledge in the subject area and link this to the basic concepts and terms. Students are able to analyze business issues in the field of marketing and develop application-oriented solutions. They reflect on and debate these in class discussions.

                                                                                                                              Source: Module-Handbook International Business Administration