An important use of the AIDA model is to figure out problems. Analyze the following scenarios.
These are data from customers for different products. Diagnose the problems from the choices
provided: a) not enough advertising b) boring ads 3) ads aren’t persuasive 4) channels
(availability) 5) product quality. What is the problem for scenario 1-5?




Reading example for Scenario 1: 25% are aware of the product, out of the 25% 90% have an interest,
out of those 90% have the intent to buy, out of those 90% actually
bought and so on.