Essay/Case question
Completion requirements
Bake&Fun Co. is a manufacturer of Pizza and other Home baking products. The company is firmly established in its home market, which is relatively saturated and has little prospects for future sale growth. Top management has decided to export their product line to Japan, Turkey and various European countries. Suppose Bake&Fun Co. hires you to assist with internationalization. Prepare a brief report for management that describes:
(a) The advantages and disadvantages of exporting
(b) What different types of exporting are possible and what would you recommend. Why?
(c) A list of
criteria to consider when selecting export intermediaries.