This module covers
fundamental concepts of international and cross-cultural management.
Upon completion of this module, which consists of two units...
1. Students are able to
- explain how today's businesses use strategic management and intercultural management to establish a sustained competitive advantage in an international and intercultural environment,
- examine contemporary strategic management issues, examine contemporary intercultural management issues, revealing the strengths and weaknesses of a corporation and its competitors in an international environment,
- understand the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, intercultural marketing, and corporate social responsibility,
- contemplate cross-functionally, blending topics from intercultural human resource management, marketing, finance, operations, accounting, and economic disciplines,
- analyze strategic problems in strategic management and explain strategic management tools and concepts, analyze intercultural problems in strategic management
- develop solutions to international and intercultural strategic business problems, recommend adaptions to international and intercultural organizational practices, suggest alternative solutions and defend their position
- define and understand the concepts of global competition, internationalization and globalization of corporations
- apply the basic concepts, methods and tools of strategic management and intercultural management
- reflect current and complex aspects and challenges of strategic management and intercultural management
- develop and implement a strategy for an international or global corporation
- manage the planning and implementation processes of an international or global corporation
- reflect on megatrends such as diversity, sustainability and digitalization in international strategic management case studies and practical examples
- work together in international teams and apply social competency and intercultural competency in international and intercultural teams
- develop an awareness of the value of diversity and systematically strengthen
the international and intercultural competences of a corporation and its
strategic business units
- Dozent/in: Tino Michalski