This module covers fundamental concepts of international and cross-cultural management. Upon completion of this module, which consists of two units...
1. Students are able to [Unit 1 - Cross-cultural Management]
- Define the concepts of “Global Competition“ and “Globalization of
- Business“
- Describe the basic concepts and methods of international management
- Develop an international strategy and assist a business in strengthening
- its internationalization competence
- Manage the planning and implementation processes of international
- management
- Identify challenges established businesses face when internationalizing
- and develop tools to manage the change and assist in the process
- Develop a strategy for international market-entry
2. Students are able to [Unit 2 - International Management]
- Describe basic definitions, models and concepts of “culture”
- Apply intercultural analysis and comparisons
- Define the concept of “intercultural management”
- Reflect on recent and complex aspects of intercultural management
- Systematically strengthen the intercultural competence of a business
- Identify challenges established businesses face in intercultural
- processes and develop appropriate management activities
- Manage organizational cultures in an intercultural context
- Motivate employees in intercultural contexts
- Dozent/in: Tino Michalski