The students will be able to
- define and describe the concepts "culture", "cultural diversity" and "cultural diversity management" (e.g. the concepts of Schein & Adler, Hofstede, Trompenaars)
- apply core-concepts of the relevant theory to cross-cultural situations
- explore and use different standards of verbal and nonverbal communication styles (e.g. styles for greetings and partings, initiating and concluding business discussions, body language, personal space, listening)
- analyze and reflect on his / her own communication style
- reflect on his / her own attitudes and biases
- specify the requirements of managers working in intercultural environment
- perceive and understand German characteristics (e.g. history, democracy, values, dignity, clichés)
- Dozent/in: Sarah Haimerl