Pineda: Cultural Diversity - WiSe 23/24

The students will be able to 

 define the concepts "culture", "cultural diversity" and "cultural diversity management" 

 describe the concepts of Schein & Adler, Hofstede, and Trompenaars 

 analyze different cultures by using the cultural dimensions of Hofstede and Trompenaars 

 explore and use different standards of verbal and nonverbal communication styles (e.g. styles for greetings and partings, initiating and concluding business discussions, body language, personal space, listening) 

 prepare negotiations in different cultural contexts and consider cultural differences (e.g. dealing with time, saying no and disagreeing) 

 reflect differing conflict management styles 

 specify the requirements of managers working in intercultural environment 

 outline the basic tasks of intercultural management