Section outline

  • Plannig Unit Objectives

    1. Revisit the Marketing Planning Process
    2. Appreciate the rewards of strategic marketing planning
    3. Understand the Ansoff Matrix and Porter´s Competitive Strategies/Value Chain as tools to develop growth strategies

    • ♦ ♦ ♦ Did You Understand? ♦ ♦ ♦

    • Multiple Choice Questions Quiz
      Students must
      Mark as done