Topic 11 - Online Marketing and Communication
Section outline
-
Unit Objectives- Explain online communication objectives/digital marketing
- Know how to design an effective digital marketing campaign
- Discuss the different digital channels and media
- Explain how companies create an omni-channel marketing strategy
- Identify and discuss the public policy issues presented by digital marketing
- Know how to measure digital marketing efforts
-
-
Students mustMark as done
Due to advancements in technology marketing increasingly is using software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. In this video Hubspot presents a snapshot on the services they are providing. Besides Hubspot there are many other suppliers, such as Marekto, ActiveCampaign, Sendinblue, Autopilot,..etc.
HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support. In the future marketers will need a sound understanding of information technology and data science. But still the basic knowledge about Marketing (e.g. segmentation) is needed. -
Students mustMark as done
------------------------------- Some statistics (optional) ---------------------
-
-
-
-
-