Section: Topic 9 - Place - Distribution | Graf: Marketing IBA WS 25/26 Neue PO

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Please Note: Each week there will be Multiple Choice Questions for you to practice and check your understanding.

Note: the Module Handbook assumes 75 study hours for 2.5 ECTS for this unit. This is in 15 weeks in average 5h/week.

Section outline

Unit Objectives
Understand the Nature and Importance of Distribution Channels
Distinguish Vertical vs. Horizontal Marketing Systems
Comprehend Channel Strategy Decisions
Know how to perform Channel Management and the source of Channel Conflicts
Discuss Retail Store Formats
- Select activity Multiple Choice Questions to Section 9
  
  Multiple Choice Questions to Section 9 Quiz
- Select activity ♦ ♦ ♦ Did You Understand? ♦ ♦ ... (Kopie) (Kopie) (Kopie)
  
  ♦ ♦ ♦ Did You Understand? ♦ ♦ ♦
- Select activity Food Trade in Germany
  
  Food Trade in Germany URL
  
  Students must
  
  Mark as done
- Select activity Top Retailers in Germany
  
  Top Retailers in Germany URL
  
  Students must
  
  Mark as done
- Select activity Essay Question
  
  Essay Question Page
  
  Students must
  
  Mark as done
- Select activity Sample Solution
  
  Sample Solution Page
  
  Students must
  
  Mark as done