Section: Topic 6b - New Product Development | Graf: Marketing IBA WS 25/26 Neue PO

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Please Note: Each week there will be Multiple Choice Questions for you to practice and check your understanding.

Note: the Module Handbook assumes 75 study hours for 2.5 ECTS for this unit. This is in 15 weeks in average 5h/week.

Section outline

Unit Objectives
Understand the necessity of developing new products and ways to do so
Describe a typical Process for developing new products
Distinguish Product Life-Cycle Strategies
Comprehend Diffusion of Innovation Theory
- Select activity Diffusion of Innovation
  
  Diffusion of Innovation URL
  
  Students must
  
  Mark as done
- Select activity Example of a New Product Concept
  
  Example of a New Product Concept URL
  
  Students must
  
  Mark as done
- Select activity ♦ ♦ ♦ Did You Understand? ♦ ♦ ... (Kopie) (Kopie) (Kopie)
  
  ♦ ♦ ♦ Did You Understand? ♦ ♦ ♦
- Select activity Multiple Choice Questions to Section 7
  
  Multiple Choice Questions to Section 7 Quiz
- Select activity Question New Product Development
  
  Question New Product Development Page
  
  Students must
  
  Mark as done
- Select activity Sample Solution .
  
  Sample Solution . Page
  
  Students must
  
  Mark as done