Section: Topic 6b - New Product Development | Graf: Marketing IBA WS 25/26 Neue PO | campUAS

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Please Note: Weekly New Questions and Exercises

Please Note: Each week there will be Multiple Choice Questions for you to practice and check your understanding.

Time Plan - for each week

Approximate time needed:

Review course guide, videos and/or reading assignments: 60 minutes
Multiple Choice Questions: 30 minutes
Open Questions: 30 minutes

Note: the Module Handbook assumes 75 study hours for 2.5 ECTS for this unit. This is in 15 weeks in average 5h/week.

Section outline

Unit Objectives
Understand the necessity of developing new products and ways to do so
Describe a typical Process for developing new products
Distinguish Product Life-Cycle Strategies
Comprehend Diffusion of Innovation Theory
- Select activity Value Proposition Canvas
  
  Value Proposition Canvas Assignment
  
  Opened: Tuesday, 25 November 2025, 12:00 AM
  
  Due: Tuesday, 2 December 2025, 12:00 AM