Case Study

In the renewable energy industry, two global giants, SunEco Solutions (based in the United States) and ZenPower Innovations (based in Japan), decide to join forces and create an international joint venture called "Harmony Unleashed". The CEOs, Emily Turner of SunEco and Hiroshi Tanaka of ZenPower, met at an international conference and discovered a shared goal: to harness the power of the sun. Their vision: a solar panel so efficient and affordable that it can compete with the fierce competition in China. The parties are establishing the joint venture as a separate company, which will allow for a clear separation of the joint venture's operations from the parent companies. The form of a corporation is chosen because significant growth is expected and it is planned to raise capital through public offerings if necessary. The U.S. is chosen as the jurisdiction because it is often considered business-friendly due to its relatively straightforward incorporation procedures and strong entrepreneurial culture. In addition, the U.S. has deep and liquid capital markets that provide access to financing.
Once the legal requirements have been met, working groups are formed to move things forward. The Americans start immediately with their own quick, informal "move fast and break things" approach, and are not afraid to make mistakes in order to fix them quickly. The Japanese, however, value precision, prefer "zero defects" and formal communication. Misunderstandings arise, leading to a clash of working styles and communication breakdowns. In the race for technological supremacy, disagreements arise over the design and functionality of the revolutionary solar panel. SunEco emphasizes cost efficiency, while ZenPower focuses on cutting-edge Japanese technology. The teams are locked in a technological tug-of-war that threatens to jeopardize the entire project. Navigating international laws and regulations proves to be another complex task. Contractual disputes arise as each side interprets the agreements differently. The legal teams work tirelessly to find common ground to avert the threat of litigation. Mutual trust begins to erode as rumors of leaks of proprietary technology begin to circulate. Both sides suspect the other of secretly using the joint venture's findings for personal gain. The CEOs, once allies, now question each other's motives. In the midst of the chaos, an unforeseen environmental crisis occurs. A prototype solar panel fails and causes a minor ecological incident. The media gets wind of the story and puts enormous pressure on the joint venture to address the concerns and restore public confidence.
1. Identify the problems and challenges in the case. 2. Be specific and decribe the issues, its sources and impact. 3. Suggest solutions on how to overcome the challenges. (Each of the 3 parts is worth 10 points. They should be about the same size.)


Last modified: Wednesday, 7 January 2026, 7:55 AM