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1.  Marketing Management in NPOs?

•      Understand and Satisfy the customer needs

•      use the right communication techniques to reach potential customers at the right time

What are the Steps in NPO Marketing Management?

·         Step 1. Perform an Organization Self-Assessment

·         Step 2. Set Objectives, Goals and Strategy

·         Step 3. Determine Your Unique Value

·         Step 4. Craft Your Message -Appeal to your audience’s values

·         Step 5. Choose Your -online/offline- Tools

·         Step 6. Define Budget, Timeline, and Resources

·         Step 7. Track and Measure Your Results

2. Public Relations (PR) in NPO PR Role in NPO? –

·         Building favourable image of NPO

·         Maintaining favourable relationships between NPO & its Stakeholders

PR tools in NPO?