1. Marketing Management in NPOs?
• Understand and Satisfy the customer needs
• use the right communication techniques to reach potential customers at the right time
What are the Steps in NPO Marketing Management?
· Step 1. Perform an Organization Self-Assessment
· Step 2. Set Objectives, Goals and Strategy
· Step 3. Determine Your Unique Value
· Step 4. Craft Your Message -Appeal to your audience’s values
· Step 5. Choose Your -online/offline- Tools
· Step 6. Define Budget, Timeline, and Resources
· Step 7. Track and Measure Your Results
2. Public Relations (PR) in NPO PR Role in NPO? –
· Building favourable image of NPO
· Maintaining favourable relationships between NPO & its Stakeholders
PR tools in NPO?
Press release -Stories: - Interviews and press conferences: - Creating events: -