Section outline

    • Your expectations to this course Etherpad Lite
      Students must
      Mark as done
    • Students must
      Mark as done
      Literature
      • Bartlett, Christopher A.; Beamish, Paul W. (2018): Transnational management. Text and cases in cross-border management. 8th edition. Cambridge, United Kingdom: Cambridge University Press. Reserve List   Password 52527kb
      • Cavusgil, S. Tamer; Knight, Gary; Riesenberger, John (2016): International business. The new realities, global edition. 4th edition. Boston: Pearson. https://ebookcentral.proquest.com/lib/frankfurtmain/detail.action?docID=5186107
      • Deresky, Helen (2017): International management. Managing across borders and cultures : Text and cases. 9th edition. Boston: Pearson. https://ebookcentral.proquest.com/lib/frankfurtmain/detail.action?docID=5186007
      • Hill, Charles W. L.; Hult, G. Tomas M. (2017): International business. Competing in the global marketplace. 11th edition. New York, NY: McGraw-Hill.
      • Hollensen, Svend (2019): Global marketing. th ed. Boston: Pearson. https://ebookcentral.proquest.com/lib/frankfurtmain/detail.action?docID=5994946
      • Keegan, Warren J. (2016): Global marketing. 9th edition. Boston: Pearson. https://ebookcentral.proquest.com/lib/frankfurtmain/detail.action?docID=5136870
      • Morschett, Dirk; Schramm-Klein, Hanna; Zentes, Joachim (2015): Strategic International Management. Text and Cases. 3rd edition. 2015. Wiesbaden: Springer. https://hds.hebis.de/fuas/Record/HEB354360027
      • Peng, Mike W.; Meyer, Klaus (2019): International business. Third edition. Australia: Cengage Learning.
      • Thompson, Arthur; Peteraf, Margaret; Gamble, John; Strickland, A. (2019): Crafting & Executing Strategy. The Quest for Competitive Advantage. 22nd edition. New York, NY: McGraw-Hill.

        • Ebooks by the publisher (except for Morschett et al.) are only available as a Single User Licence. For members of the University off-campus access to ebooks and databases is possible by using a Virtual Private Network (VPN). VPN requires an authentication with your IT user login & password provided by the IT department. For more information on setting up VPN click here.

    • Reserve List URL
      Students must
      Mark as done
      Password for scan part1 and part2: 52527kb
    • Seminar Forum
      Students must
      Mark as done

      You have a question? Something you don´t understand? This forum allows to enter any question about lecture material or test questions. This will be the way to communicate/interact with the lecturer and/or your fellow students. So everybody can start a new topic or respond. I will respond and answer your questions as soon as possible. In addtion, any announcements will be posted here.

    • Mock Exam File
      Students must
      Mark as done

      This is the open book online exam from February 2021.

    • Business Model Canvas Assignment
      Opened: Tuesday, 14 October 2025, 12:00 AM
      Due: Tuesday, 21 October 2025, 12:00 AM