Section outline

  • Unit Objectives
    1. Appreciate the complexities involved in the corporation’s obligations and its various constituencies around the world.
    2. Understand the changing perceptions and demands of corporations doing business in other countries, in particular the responsibilities toward human rights.
    3. Acknowledge the strategic role that CSR and codes of ethics must play in global management.
    4. Provide guidance to managers to maintain ethical behavior amid the varying standards and practices around the world.
    5. Recognize that companies must provide benefits to the host country in which they operate in order to maintain cooperation
    6. Discuss the need for corporations to consider sustainability in their long-term plans in order to manage environmental impacts on host locations.
                                                                               7. Identify the challenges involved in human rights issues when operating in around the world.


    • CSR and the Triple Bottom Line (7:45) Page
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    • CSR pyramid and stakeholders (6:56) Page
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    • CSR Management Model and Codes of Conduct (8:39) Page
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    • Ethics and policies (3:18) Page
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      ♦ ♦ ♦ Did You Understand? ♦ ♦ ♦

    • 11. Self Assessment Quiz
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    • Problem-based case study Page
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      ♦ ♦ ♦ Exercise Materials ♦ ♦ ♦

    • Korruption vermeiden URL
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      Hinweise für deutsche Unternehmen, die im Ausland tätig sind. (Hints for German companies doing business abroad)

    • Transparency International Corruption Perceptions Index URL
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    • Global Goals URL
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      In 2015, world leaders agreed to 17 Global Goals (officially known as the Sustainable Development Goals or SDGs). These goals aim to create a better world by 2030, by ending poverty, fighting inequality and addressing the urgency of climate change.

    • A 30-minute film on the Sustainable Development Goals (optional) URL
      Students must
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    • Lufthansa Sustainable Development Goals URL
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      Example that the goals are of importance for companies, here: the Lufthansa Group
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      ♦ ♦ ♦ Recommended Readings/Resources (optional) ♦ ♦ ♦

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      Reading: Morschett et al. (2015) Chapter 13, p. 299-309, Cavusgil et al. (2016)  Chapter 4, p. 114-141, Deresky (2017) Chapter 2, p. 62-88.

    • CSR Benchmarking and Assessment Page
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