Section outline

  • Unit Objectives
              1. Comprehend the conflict between standardization and adaptation
              2. Know how to build efficiency, flexibility and learning in a global context
              3. Recognize strategic orientations and diagnose companies
              4. Understand how to build worldwide competitive advantage
              5. Apply I/R and AAA framework analysis 


    • Conflict Standardization-Adaptation (3:53) Page
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      A key dilemma for managers of international companies is deciding whether to standardize or adapt elements of a product or service, and if so, which elements to customize. This unit deals with concepts that may assist managers to take those decisions.

    • The Integration/Responsiveness Framework (16:34) Page
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    • The AAA Framework (12:37) Page
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    • Perlmutter´s EPRG framework (3:37) Page
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    • Students must
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      ♦ ♦ ♦ Did You Understand? ♦ ♦ ♦

    • 3. Self Assessment Quiz
      Students must
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    • Students must
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      ♦ ♦ ♦ Exercise Materials ♦ ♦ ♦

    • Essay Questions Page
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    • Sample Answers to Essay Questions Page
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      Further reading: Morschett et al. (2015) Chapter 2, p. 29-41

    • Students must
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      ♦ ♦ ♦ Recommended Reading (optional) ♦ ♦ ♦