
- Dozent/in: Swen Schneider


CampUAS Kursraum zum Kurs im Modul 8.2, donnerstags 16:00 bis 19:15 Uhr im SoSe 2025

- Definition Marketing and Services Marketing
- Definition and characteristics of services
- Strategic Marketing
- Market Research
- 7 P’s: Product, Price, Promotion, Place, People Physical evidence, Process
- Marketing Controlling

Dear students,
I will use the first meeting on Thursday Oct 16th to align on the topics.
20 topics are ready.
Best regards,
Torsten Schönfelder

Dear students,
as testing in general has been covered within the bachelor, the lecture on ‘Advanced Testing’ will focus on the next level of testing.
The lecture will elaborate on reasons to test in contrast reasons not to test, on testing within Agile projects (incl. DecOps) and ROI considerations. Due to current movements, we will discuss the usage of AI as well.
This lecture will include practical parts as well using Python.
Best regards,
Torsten Schönfelder