
- Dozent/in: Kuno Schneider
Catégorie: Master-Studiengänge






CampUAS Kursraum zum Kurs im Modul 8.2, donnerstags 16:00 bis 19:15 Uhr im SoSe 2025

- Definition Marketing and Services Marketing
- Definition and characteristics of services
- Strategic Marketing
- Market Research
- 7 P’s: Product, Price, Promotion, Place, People Physical evidence, Process
- Marketing Controlling